Typography , Editorial
The Royal National Theatre in London, commonly known as the National Theatre, is one of the UK’s three most prominent publicly funded performing arts venues..
Currently using Helvetica for their main typeface, there is a large contrast between this and the serif font used on the exterior signage. A popular typeface used worldwide, Helvetica is recognisable throughout brand identities and public signage, and although the font showcases the minimalist nature of the building, with Helvetica’s roots being Swiss, I felt there was little relation to the French brutalist architecture of the building.
I designed a bespoke, fixed width, display font for use as part
of the identity and wayfinding of the National Theatre.
A sans-serif font, the shape of the letterforms were influenced by the raw
concrete structure of the building, using long and horizontal lines
inspired by modernis and simplicity that reflect the buildings
plain aesthetics, complimented by a duoton colour scheme which was
influenced by Haworth Tompkins’ bright red timbe auditorium,
temporarily erected alongside the Theatre.
To support the font I created a type specimen
book to showcase each letter, including placement, size,
case and an overall display of how versatile the font can be.