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M&S Farm To Foodhall

M&S Food
2024


Highlighting the journey of M&S food from select trusted farms to the shelves of local foodhalls, celebrating quality, traceability, and British farming heritage. Through a blend of email marketing, social media content, and out-of-home advertising, the campaign visually showcases the origins of key ingredients, spotlighting select farms and producers. The design approach combines storytelling and vibrant visuals to reinforce M&S's commitment to sourcing with care and delivering fresh, responsibly produced food to customers.