M&S Value
M&S Food
2023
2023
With the cost of living crisis, customers are searching more and more for great value within their food shop.
The goal for this multi faced campaign was to bring existing and new customers into our stores to show a range
of our products which hold great value, keeping the premium quality of our food with a great price point.
This was carried out using our Remarksable value range of products, price locked. Everyday items at
low prices were promoted through email - featured in Action Rocket top designs in an email design review for September.
Quick fire dinners drove value through showcasing quick and simple recipe ideas for those customers
who were looking for midweek or everyday dinner ideas, showing minimal products which can result
in a delicious meal, therefore cutting the cost of any additional products.
