M&S Value
M&S Food
2023
2023
Aimed to shift the perception that M&S Food is overly expensive by showcasing the brand’s surprisingly affordable everyday products. Through a mix of engaging emails, basic animations, social media content, and meal planning visuals, highlighting quality-for-price messaging and smart meal solutions. The creative approach combined warm, approachable design with clear pricing and product storytelling to reinforce M&S as a place for great value without compromise.
This was carried out using our Remarksable value range of products, price locked. Everyday items at
low prices were promoted through email - featured in Action Rocket top designs in an email design review for September.
Quick fire dinners drove value through showcasing quick and simple recipe ideas for those customers
who were looking for midweek or everyday dinner ideas, showing minimal products which can result
in a delicious meal, therefore cutting the cost of any additional products.
